Avalon, a dynamic mixed use community in Alpharetta, GA, developed by North American Properties (NAP), is an exemplar of how the shopping experience can be seamlessly blended into a complete lifestyle concept skewed towards the Millennial demographic. Avalon is essentially a small city within a city, incorporating elements of wellness, technology, community and entertainment into a rounded development featuring a park-like setting and a vibrant events calendar.
In order to create a strong connection with potential Millennial shoppers and tenants, NAP assembled a mix of aspirational retailers and dining concepts created by 15 of Atlanta’s most-celebrated chefs and James Beard-nominated restaurateurs. A young community vibe is further enhanced by a range of hip activities and concerts in the central plaza – both during the daytime and evenings, even when stores and restaurants are closed.
“We really listened to the community and wanted to make sure that what we were creating [at Avalon] would resonate with the market.”
Liz Gillespie, vice president of marketing of North American Properties
As a result, Avalon has become a go-to destination for Millennials and young families, who congregate in the main plaza and park areas for recreation, sports and holiday celebrations.